Drone Photography Gold Coast & Brisbane

Is drone photography and video really worth incorporating into a seller’s marketing content? Here are a list of reasons why it is essential to incorporate drone content to market with an impact: 

• Increases Property Value

It’s no secret that real estate marketing heavily relies on visual storytelling. The more appealing the presentation of a property is, the chances of it selling goes up. By hiring a drone pilot to take photos and video of your listing, you are maximising your property’s presentation by offering a unique perspective. When you provide your audience with numerous drone perspectives, selling points that would otherwise have not been considered start to reveal themselves. These selling points include showing the proximity of your listing to their surroundings that may include beaches, shopping centres and/or local schools. These unique perspectives can be shared on numerous platforms to the likes of websites, social media, brochures, youtube and more. 

• Cost Efficient 

We are officially past the time of jumping into helicopters to capture footage from high above. Drones are far more cost effective and will achieve higher quality photos and video. This results in less time spent trying to achieve desired shots and focusing more time on other creative marketing tasks. Opting for drone videographers over aircraft will also cut down on turnaround time for creatives to come back to you. The quicker and more cost effective your footage is for you, the quicker you are able to connect with your buyers!  

• Smooth Interior tours

A drone tour of the interior and exterior of your listing will show off the property in a way that a hand held camera can’t. The smoothness of a drone will always trump the abilities of a handheld camera, no matter how skilled the cameraman is. Rather than having a collection of separate shots, one cohesive video will give your potential buyers a realistic sense that will also display the listing in a modern and captivating way. 

• Out Market Your Competitors

It is apparent that sellers are aware of how competitive the real estate industry is and therefore will need to use every tool they can to compete. Real estate drone videography and photography services will help you stand out in the industry as well as building your brand in a future forward way. Statistics show that homes that are displayed with drone photographs are 68% more likely to sell.  

When using drones for real estate, hiring a mate that occasionally takes their drone to the beach to shoot your listing, just won’t cut it. It is important to hire a licensed expert who has an understanding of drone laws, as well as the experience to maximise your property’s value potential. At Sky Visuals, we have over 10 years experience in drone photography and videography tailored to the real estate industry. As a small team of dedicated drone story-tellers, we would love to help you boost your next property listing! 

When hiring a drone operator for your real estate listing, there are a few things to note when making your hiring decision. It is important to hire a real estate drone operator that has experience and is well versed in both drone photography and videography. At the end of the day, as a seller, you will want to hire someone who can give you content flexibility with a range of services. Drone images are a great way to diversify your online listings, however drone video will ultimately elevate your advertising portfolio. An experienced drone videographer will have the capabilities of sending you different sized video so that the videos are suitable for all platforms. This means that you will receive high quality formats of video that are suited for websites and video that are suited for the dimensions of social media platforms like facebook and instagram. By being able to access multi-dimensioned videos, you won’t miss out on advertising on platforms that can grant you a much larger audience. 

Another important note when hiring a real estate drone operator is, you will want to hire someone with extensive experience. Operating a drone is much more than flying above the property. A skilled and experienced drone operator will be able to seamlessly provide a range of angles and flying techniques to show off your listings best assets. An example of this is, flying the drone from behind the house to the front, to expose the backyard and with the same shot, revealing a magnificent breathtaking view. A drone pilot that does not have experience with real estate likely won’t be able to create smooth footage inside the property as well which means that you can miss out on incredible walkthrough videos that capture the flow of your home. It takes a lot of time, experience, and professionalism to achieve smooth flying techniques and that’s why experience is imperative when hiring a real estate drone photographer or a property videographer.

Always, always, always check your real estate drone operators portfolio. Ofcourse, price and flexibility play a major role in the hiring process, but the number 1 teller of experience is how good their work actually is. Check for quality, lighting balance, smooth flying and story-telling capabilities. Does their portfolio include a range of properties? Do they show major selling points in an effective way? Are their videos captivating and uplifting? These are all questions you should ask yourself when browsing through real estate portfolios.  

Another point is to check whether their videos have royalty free music. Both yourself and the real estate videographer/photographer could break laws regarding copyright of music that they do not have ownership of. Real estate drone operators should always include royalty free music within their editing process to stay on the right side of the law to maintain law appropriate advertising.